What is sustainability in food and how can we achieve it, is the central question I addressed in my previous 2 articles. In this article, I will explain why governments, the agrifood industry, supermarkets, and scientists, do a lousy job when it comes to the citizen’s sustainability agenda.
In my first article, of this series of 3, I argued that we don’t really suffer from food anxiety depression.
In my second article, I stated that in general, we consider our food to be safe.
Why is food safety important and what is the connection with the food anxiety depression theory?
In the first article of this series, I explained food anxiety depression as a political, business, and scientific theory. From various perspectives, I tested the credibility of this theory. Specifically from the consumer perspective, this credibility seems very low.
Our behaviour gives away how confident we are about our food, as well as our fears and uncertainties. As has been referred to in the first article. Another indicator of confidence in food may be the consumer’s willingness to pay for greater food safety.