Why is food safety important and what is the connection with the food anxiety depression theory?
In the first article of this series I explained the food anxiety depression as a political, business, and scientific theory. From various perspectives, I tested the credibility of this theory. Specifically from the consumer perspective, this credibility seems very low.
Our behavior gives away how confident we are about our food, as well as our fears and uncertainties. As has been referred to in the first article. Another indicator of confidence in food may be the consumer’s willingness to pay for greater food safety.