From the 70s my parents went on holiday in Spain and brought Maja soap back home with them. The scent of that soap still reminds me of my sunburnt mother who blissfully unwrapped her soap.
The scent was too flowery for me, but what I liked was the paper packaging. I don’t have a soap allergy, but I want sustainable products, including their packaging. Nowadays there is hardly any soap available in Spain that is wrapped in paper. Even in the Eco store, the Marseille soap is wrapped in plastic.