The importance of customer loyalty is overlooked by the agrifood chain. The loyalty of consumers is questioned by acting as if they’re stupid. That is one of the opinions I shared in the series of articles I recently wrote about the agrifood complex and its impact on customers.
The first article discussed the food anxiety depression that’s sold to us by governments, agrifood business, and scientists.
The second article introduced the debate about food safety.
The third article explained the complexity of the debate about food and the food industry.
In this article, I express my surprise about the lack of the food industry’s confidence in their own capacities. I will illustrate this with two examples. The first is the dairy debate that emerged in The Netherlands at the beginning of the 21st century. The next are the false claims in the European Parliament that the European Green Deal will cause food shortages.