When someone asks me “What defines your happiness?”, then for me – besides thinking positive thoughts – it’s also studying and learning new things. At times my focus point of study is neuromarketing. Last year it was epigenetics.
Those 2 disciplines both have the primal brain as their object of study. Neuromarketing got my interest from a business point of view, where epigenetics triggers me on a personal level.
Epigenetics is a new discipline that studies the influence of our environment and our behaviour on the activation of genes. It shows that anything we do, eat, drink or think can make us stronger or weaker.